Build Better Value Propositions
To develop creative your clients will love you need great value propositions
However, your clients don’t always have compelling messages to hand you.
That’s a problem for you, because it’s difficult to create great materials
if the messages are the same as the competitors.
In fact, they may struggle with communicating the essence of what makes their med tech innovation special. Sometimes the messages they give you are downright tepid. Over and over, we've seen creative services firms in this position struggle to create engaging materials.
Engage Matchstick to help develop value propositions that create preference, not parity.
Writing distinguished med tech value props that get noticed is challenging. It's also what we do best. We help discover hidden differentiation. We look at data in new ways. We capture customer insights from a different perspective. Our unique backgrounds and experience help us get to the essence of what makes products great.
We're passionate about good value propositions. They're fun for us because they delight customers and create enormous value for our clients. We bring the same passion whether we're working to ensure great positioning for a product launch, or working to discover and express hidden differentiation for longstanding product offerings. We want to create the fuel to help you develop campaigns and collateral that make your clients rave.
Great value props are based on deep understanding of your client's product and customers
We spend time upfront understanding their product. We assess their competitors – what are they saying? We map the competitive positioning. We speak directly to some of their customers and hear them tell us what makes the product or service great in their own words.
Matchstick crafts your marketing messages
We help express what makes their offering unique with messages that really get to the heart of what matters to their customers.
We deliver messages in a format you can use everywhere to build marketing communications – in email, advertising, capabilities presentations, sales training, and collateral materials.
Intense competitive pressure? Let us help find new ways to respond.
Invite us to run an Outmatch Competitors workshop with you both:
- Analyze and assess competitive positioning
- Create strategies based on assessment
- Develop competitive response scenarios to strategies
- Develop an action plan
We help you get into the competitor's mindset. As a result, your focus is sharper and more sensitive to promoting differences that matter to the customers.
Where can Building Better Value Propositions help you?
- Clients who have undefined or ill defined value propositions
- Clients looking to refresh a mature brand
- Clients who are refreshing their story in face of new competition
- Clients who need to redefine value due to increased cost pressures
Matchstick illuminated our value
"We knew what made us special, but Matchstick was able to say it in a way that really communicates it in an instant. People who know us say, 'That captures you perfectly.' Clients who meet us know exactly how we can help them. We're more confident, and our customer response has been tremendous!"
- Rich Caizza,
Principal, Fulcrum LLC
Why work with Matchstick?
- We've helped Creative Agencies shine with our methods.
- We've positioned and communicated unique value for leading device brands. We've launched market-shaping devices. We've successfully battled in markets with decreasing differentiation. Creating compelling value propositions is our power alley.
- Our methods work for companies of all sizes. We've worked with startups and Fortune 50 firms.
