Matchstick LLC - medical marketing consulting and training

Build Better Value Propositions

To develop creative your clients will love you need great value propositions

However, your clients don’t always have compelling messages to hand you.
That’s a problem for you, because it’s difficult to create great materials
if the messages are the same as the competitors.

In fact, they may struggle with communicating the essence of what makes their med tech innovation special. Sometimes the messages they give you are downright tepid. Over and over, we've seen creative services firms in this position struggle to create engaging materials.

Engage Matchstick to help develop value propositions that create preference, not parity.

Writing distinguished med tech value props that get noticed is challenging. It's also what we do best. We help discover hidden differentiation. We look at data in new ways. We capture customer insights from a different perspective. Our unique backgrounds and experience help us get to the essence of what makes products great.

We're passionate about good value propositions. They're fun for us because they delight customers and create enormous value for our clients. We bring the same passion whether we're working to ensure great positioning for a product launch, or working to discover and express hidden differentiation for longstanding product offerings. We want to create the fuel to help you develop campaigns and collateral that make your clients rave.

Great value props are based on deep understanding of your client's product and customers

We spend time upfront understanding their product. We assess their competitors – what are they saying? We map the competitive positioning. We speak directly to some of their customers and hear them tell us what makes the product or service great in their own words.

Matchstick crafts your marketing messages

We help express what makes their offering unique with messages that really get to the heart of what matters to their customers.

We deliver messages in a format you can use everywhere to build marketing communications – in email, advertising, capabilities presentations, sales training, and collateral materials.


Matchstick illuminated our value

"We knew what made us special, but Matchstick was able to say it in a way that really communicates it in an instant. People who know us say, 'That captures you perfectly.' Clients who meet us know exactly how we can help them. We're more confident, and our customer response has been tremendous!"

- Rich Caizza,
Principal, Fulcrum LLC

Why work with Matchstick? Why work with Matchstick?
  • We've helped Creative Agencies shine with our methods.
  • We've positioned and communicated unique value for leading device brands. We've launched market-shaping devices. We've successfully battled in markets with decreasing differentiation. Creating compelling value propositions is our power alley.
  • Our methods work for companies of all sizes. We've worked with startups and Fortune 50 firms.