Name A Product or Service
The right name helps a product or service cut through the clutter.
While huge consumer packaged goods companies spend millions on naming a new product,
medical technology firms usually have to be more “resourceful.”
Just because your clients have limited resources doesn't mean they have to resort to free websites or Google searches for inspiration. We can help develop a creative name to set your client's product or service apart, for much less than a big-name branding agency.
Don't go it alone. Our workshops help you uncover more, creative ideas to chose from.
Invite us to run a naming workshop for your client and your creative team. Our fun, engaging workshops get people thinking differently. We prepare you ahead of time with pre-reading and a structured agenda. During the meeting, we use proven creative thinking techniques to generate large numbers of raw ideas in a group session.
Then, we explore those ideas and refine them
With a large list of raw ideas in hand, we work with you to understand why they appeal to you and your clients. From that, we can help generate even more new ideas that capture that same appeal.
Your client ends up with a distilled list of great naming candidates to test
We give your client a PowerPoint deck to help communicate internally, and a meeting output neatly summarized with an action plan. Your candidate names are ready to submit for further market research or trademark clearance.
Where can this workshop help?
- Naming programs, sales contests
- Branding a campaign or initiative
- Product and service naming
The Hats Helped Meet a Tight Deadline
"We know we had great credentials, but needed a name that really captured who we were and communicated those to our own clients. Our new name – Fulrcum – captures exactly what we do. Our clients get it immediately, and the response has been incredible. Matchstick was worth every penny."
- Rich Caizza,
Principal, Fulcrum PDC
(medical technology design consultancy)
Why work with Matchstick?
- We've created brand names for med tech firms of all sizes. We've named a variety of products and services – and even companies – using our process.
- We do it for less than a big-name branding agency. We facilitate the process using your own team. You don't spend time or money educating another firm about your product.
- We understand the power of a great name. We've worked for some of the strongest brands in the industry.
- We understand the factors involved with naming things in medical technology space. We understand global markets, different clinical audiences, regulatory and safety requirements, and other factors unique to med tech.