Could your clients use a dose of competitive insight?
Sometimes, companies are moving so fast, that they make marketing decisions
without thoroughly considering the competitive response. You know they need
to spend more time thinking about competitive dynamics.
They are so focused on what they are doing that they may miss competitive threats until they can’t be ignored.
Take a walk in your competitor's shoes
Invite Matchstick to Outmatch Competitors, and work with you and your clients to strengthen competitive strategies. This is our version of War Games. Our engaging workshop incorporates proven creative thinking techniques to get the new ideas flowing.
Your team benefits from the resulting "aha" from delving into the competitor's mindset. Your focus becomes sharper, and more sensitive to promoting differences that matter to your customers.
We prepare participants in advance
Kindling™, our easily digestible pre-read, gets participants ready to play their roles as representatives of your client's organization, or the competitor's, upon arrival.
We analyze and assess competitive positioning
What are they saying and doing? Who do they target? What recent market moves have they made? What are their potential actions that keep you up at night?
Play a game of strategy
Based on market dynamics and a defined objective, teams are challenged with developing their value propositions. Which customer segments will you focus on? Which messages will each emphasize? Which media? Which events?
You present and compare the approaches. Then we go to work. Where are the redundancies? Where is your client stronger? Where is the competition stronger? What can your client say that's truly different and meaningful? This insight becomes the basis for strategy development. It becomes your creative hit list for developing campaigns and tools for your client to distinguish themselves in the market.
Create new value propositions and strategies
Once we've identified where your client need to focus, it's time to develop new strategies. We use proven creative thinking techniques to hone in on the messages and activities that provide you with the most leverage. For each strategy, we consider "what would the competitor do?" We rank the risk, and develop ideas to minimize it.
Leave with a solid action plan
Your client walks away with a plan that's ready to implement. They have the peace-of-mind that comes from thoroughly considering different scenarios. You'll all feel refreshed, and prepared to go to market with new vigor.
We deliver output that's ready-to-present
We recognize that you can generate the best ideas, and still not get the organizational buy-in your client needs to move forward. To set you up for success, Matchstick provides your client with a high-impact presentation and "elevator speech" that will present the recommendations from the workshop convincingly, and make you look great!
Focus: Graphic Recording
We use Graphic Recording in our workshops as a creative way to enhance engagement and improve retention. This process is helpful with:
- Meetings where you want to make a big impression
- Diverse groups and cross-functional teams
- Complicated issues with many factors to consider
- Global teams low in native English proficiency
- Remote meetings (web, phone, video)
We partner with ImageThink™ to create a visual record of the meeting in real-time. Their process of organizing dialogue into instant graphics is amazing to watch, and keeps participants interested and engaged in the conversation.
When can this workshop help you with your client?
- They are facing a new competitor
- Their competitor introduces a new product or service
- They are introducing a new product or service
- They are targeting competitive accounts to gain share
- They are fumbling with their strategy and need ideas to guide their creative development
Why work with Matchstick?
- We've used these techniques to combat tough competitors. We were able to maintain premium pricing in an increasingly commoditized market through laser-sharp marketing and messaging. These techniques were integral to our success.