Matchstick LLC - medical marketing consulting and training

Harness your Voice of the Customer

Are you applying the Voice of the Customer as effectively as you could?

Med Tech marketers are working faster than ever. Staying a step ahead of the competition.
Driving innovation. Creating new value around your offering.

The pressure to deliver is intense. Do you find that you’re not leveraging the Voice of the Customer (VOC) to the extent that you could?

Matchstick understands VOC – engage us to help.

We have lots of experience obtaining, mining and interpreting customer insights. Then, we bring them to life. We translate customer needs into product requirements. We develop value propositions that resonate. We create unique positioning. We can help you in a number of ways.

Turn insights from raw data into strategies

What's the "so what" of the research that you have? Even after you've hired a market research firm, you need to do the work to link the insights to strategies or product requirements. Matchstick can help. We look at your data with a fresh perspective. We're expert at taking data and using it in a way that gets you competitive advantage. You can offload the interpretation of your data, because we've had experience doing this from a product marketing perspective. You get full value for the investment you've made in research.

Mine older data for new insights

Often, as business circumstances change, old research takes on new relevance. Let Matchstick mine the data with a fresh set of eyes. Is there hidden information that could help your positioning today? A new perspective from Matchstick lets you extract even more value from the research you've already paid for.

Create an agenda for developing Customer Insights

You are in a tough competitive environment. Whether you are launching a new product or strengthening a mature one, you need the Voice of the Customer as your guide.

Invite Matchstick to set your research agenda. We use proven creative thinking techniques that help fully consider your challenge and deliver a roadmap that gets you the insights you need to be successful. With the agenda, you also get the story that helps you sell investment to the organization.

Outsource managing VOC projects, soup to nuts

Even when you hire a great market research firm, the quality of the results depends a lot on you. It's time consuming to provide the guidance required to get great results. Setting clear objectives. Writing the research brief. Developing discussion guides or surveys. Monitoring progress. Analyzing the output.

We've successfully managed many marketing research projects and can do the same for you. Let Matchstick do the work, and enjoy actionable marketing strategies as a result.

Linking Customer Pain Points to Requirements

"Erika creatively used our Market Driven Product Development process to identify pain points in the Pediatric market, then developed marketing strategies and services to address them. She is highly customer-focused, resulting in her ability to create unique points of differentiation."

- Sheila Mello,
Principal, Product Development Consulting and
Author of Customer Centric Product Definition


Managing Market Reasearch

“It’s always a pleasure to work with the projects that Erika supports- Not only does she do a great job of coordinating the efforts of the team and aligning the results to the research objectives, she makes it easy for her clients and for the market research team to succeed. On top of it all, her energy and enthusiasm is infectious, whether you are a vendor or a client.”

- Rebekkah Carney,
Kinemedica Market Solutions, LLC,
market research consultant for the medical device industry

Why work with Matchstick?Why work with Matchstick?
  • We've used VOC to develop successful Med Tech devices. We've used customer insights to define the product requirements of some of the leading medical technology devices in the world.
  • We've managed research initiatives of all shapes. We've managed quantitative and qualitative projects. We've used a wide variety of research methodologies. We know how to work with vendors to match the right methodology with the desired outcome.
  • We've translated VOC into marketing success. We've applied VOC to develop market shaping product positioning. We've created value propositions that helped products maintain premium price positions.