Stand Out from Competitors
Does your company show like a standout or an also-ran?
Why should customers choose your business over your competitors? When your customers
don’t understand what you bring to the table, they buy on price. When your product or service
delivers a difference that matters to your customers, they buy on value.
Can your customers really distinguish between you and your competitor's products? Are you communicating your differences as distinctly as you could? Do customers "get" your messages, or are they falling on deaf ears?
Matchstick creates polished marketing
that gets your business noticed
Our big company experience comes in handy when helping our small business clients wow their customers. We help present your business with professional polish that inspires confidence with your prospective customers. You stand out from your competitors.
We start by assessing your competitors
What do they say about themselves? Is that any different from your story? We assess your competitive situation and help to find your towering strengths.
Then, we find your unique market position
The more your business "owns" a specific space in your customers' minds, the more likely they are to think of you when they need your product and service. Some examples of market positioning include "first", "most used", "fastest", "most cost effective" and "best." Imagine what space you can claim as your own!
Finally, we develop value propositions to create preference, not parity.
Matchstick can help capture why customers are better off buying from you instead of your competition. We help you discover hidden differentiation.
We're passionate about good value propositions. They're fun for us because they delight customers and create enormous value for our clients.
Matchstick crafts your marketing messages
We help you express what makes you unique with messages that really get to the heart of what matters to your customers. We deliver messages you can use everywhere you communicate – in email, advertising, capabilities presentations, sales training, and collateral materials.
Need help turning those messages into marketing collateral? We can help with that, too. Our approach cuts through the daily messaging clutter. Your customers will look forward to receiving your materials, because they are interesting, informative and clever.
Intense competitive pressure? Let us help find new ways to respond.
If the competitive pressure is serious, our Outmatch Your Competition workshop helps you get a better handle on competitive strategy. This is especially useful if you are competing against a much larger company:
- Analyze and assess competitive positioning
- Create strategies based on assessment
- Develop competitive response scenarios to strategies
- Develop an action plan
First, we help get your team inside the competition's mindset. Then, we apply proven creative thinking techniques to shift your thinking to new potential responses. Your focus is sharper and more sensitive to promoting differences that matter to your customers.
Where can Stand Out from Competitors help?
- Reinvigorating your brand
- Preparing for a new product launch
- Refreshing your story in face of new competition
- Redefining value due to increased cost pressures
Matchstick illuminated our value
"We knew what made us special, but Matchstick was able to say it in a way that really communicates it in an instant. People who know us say, 'That captures you perfectly.' Clients who meet us know exactly how we can help them. We're more confident, and our customer response has been tremendous!"
- Rich Caizza,
Principal, Fulcrum LLC
Why work with Matchstick?
- We've positioned and communicated unique value for leading device brands. We've launched market-shaping devices. We've successfully battled in markets with decreasing differentiation. Creating compelling value propositions is our power alley.
- Our methods work for companies of all sizes. We've worked with startups and Fortune 50 firms.