Meet the matches.

Matchstick’s leadership has broad background in virtually every aspect of inventing, launching, and marketing medical devices.


What we’ve done

  • Led commercial teams in launch strategy development and execution
  • Led user research to understand unmet needs around devices
  • Translated user inputs into actionable device requirements
  • Facilitated cross functional decision making in device development programs
  • Invented and patented new device concepts and features, often in highly constrained situations
  • Dealt with fallout from improper device design with market, quality, and regulatory issues
  • Gained leadership investment to advance device development programs
  • Advocated with government agencies for transformational patient and HCP safety regulations
  • Worked with technical and business leadership to create device architectures and life cycle strategies
  • Worked with inside and outside legal counsel to manage issues related to IP and product liability
Patents & Patent Applications
Peer-Reviewed Articles, Posters, and Scientific Presentations
Patient & Caregiver Interviews
Patentable Invention Disclosures

Marty Coyne

Founder & Principal

Inventor, mentor, and dad. Two decades experience inventing, launching, and marketing implants, disposables, and drug-device combinations. BE Mechanical Engineering from Stevens Institute of Technology, MBA from Columbia University.


Erika Bajars

Founder & Principal

Communicator, developer, mom. Two decades’ experience developing, launching and marketing disposables and drug-device combinations. Creative meeting facilitator. BA Communications from Montclair State University, MBA Rutgers University.


Charles Hwang

Innovation Leader

Inventor, ideator, dad. Over 34 medical device patents. BS in Industrial & Systems Engineering and an MS in Biomedical Engineering from Ohio State University, MID in Industrial Design from the Pratt Institute, and an MBA from Babson College.


Chris Franzese

Clinical Leader

Clinical researcher, team leader, guitar player. 18 published peer reviewed papers. B.S. in Biology (Cum Laude) from Loyola University of Maryland, PharmD and MHS Health Informatics candidate at Fairleigh Dickinson University.


Molly Larson-Wakeman

Lead Clinical Analyst

Compounding pharmacist, team leader, child advocate. User researcher with patient counseling background. BS Biology, Humboldt State University, PharmD and MHS Health Informatics candidate at Fairleigh Dickinson University.


Let’s talk.
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Let’s talk.